Philosophy
At Airkit, we always keep our customer experiences in mind. Our goal is to ensure that everything we create from our messaging to our visual design— works in unison to deliver a straightforward, and impactful message.
Consistency
This is the most important branding principle for B2B organizations. To become consistent, organizations should leverage this with a holistic approach, far beyond the product or brand. It affects each and every single contact point between the organization and their stakeholders.
Clarity
Clarity makes the brand more tangible and understandable. Clarity is based on the vision, mission, core values and core competencies of the organization. These should be easy to communicate and understand in such a way, that it enables stakeholders to position the brand relevance in their mind.
Authenticity
Brand authenticity is the undisputed origin of behaviourism of all organizational members with the objective of creating the feeling for the customer to own, use or direct a unique valuable product and/or service
